About / History
For years, Sage Group has been on the leading edge in reporting on specialty tea with all of its emerging niches, types, and formats. As one of America's oldest purveyors of specialty tea, the G.S. Haly Company has found Sage Group to be the go-to-source for reliable forecasting and trend analysis when it comes to developments in the tea industry or products involving tea.
—Michael Spillane
third generation owner of
The G.S. Haly Company

Sage Group LLC, founded in 1995, is a business think-tank focusing on emerging markets in the specialty tea industry. Sage Group publishes various guidebooks for the global specialty tea industry, including The Specialty Tea Is "Hot" Report® and The Kombucha Market.

Sage Group publications provide strategic insight, relevant news, and tea business technologies to companies worldwide.

Brian R. Keating is founder of Sage Group, LLC. Sage Group has published six editions of its Specialty Tea Is "Hot" Report® over the last 15 years; a B-2-B compendium now considered the pinnacle source for hard-hitting trend analysis, market data, development resources, and other information for professionals involved in the business of tea. For over 25 years Sage Group has been assisting tea and nutraceutical ventures worldwide with diverse business development support services, including new product ideation, formulation, strategic planning, mergers and acquisitions, and other services.